In my previous post I wrote that the generational shift and cultural changes were showing in sales of canned wines and Tetra-Paks. And in the previous post before that I mused that the industry was beginning to accept canned wines as evidence of a wine competition for that alternative package.
Well, hold your breath no longer. None other than the top dog in the MSM wine media itself, the Wine Spectator, now declares:
“Canned wine is catching on. It’s not unusual to find cans of Chardonnay, Pinot Noir and rosé on store shelves and being hawked at music festivals. Once considered a novelty, cans have burst into the mainstream, enticing young wine drinkers to pop the tab with their easy-drinking style, convenient packaging and value.” Read more …
Nice of Mr. Weed and the WS to finally take note.