In my previous post I wrote that the generational shift and cultural changes were showing in sales of canned wines and Tetra-Paks. And in the previous post before that I mused that the industry was beginning to accept canned wines as evidence of a wine competition for that alternative package.
Well, hold your breath no longer. None other than the top dog in the MSM wine media itself, the Wine Spectator, now declares:
“Canned wine is catching on. It’s not unusual to find cans of Chardonnay, Pinot Noir and rosé on store shelves and being hawked at music festivals. Once considered a novelty, cans have burst into the mainstream, enticing young wine drinkers to pop the tab with their easy-drinking style, convenient packaging and value.” Read more …
Paul Tincknell has over three decades in wine sales and marketing, including on- and off-premise sales, as Assistant to the Director of Sales and Marketing at Chateau Montelena, and as the Senior Marketing and Direct Sales Manager at Cuvaison Winery. His experience includes retail wine sales; on-premise beverage management; marketing, direct sales, and wine club management; information systems and office technology management; website design and content management; and strategic business planning. His interests and specializations at Tincknell & Tincknell, Wine Sales and Marketing Consultants, include strategic business planning and development; creating an effective, branded, marketing environment through the combination of graphic design and marketing strategies; and developing innovative, alternative packaging to expand the popularity and accessibility of wine.
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