The “paper bottle” has been around awhile, since Stranger & Stranger designed Paperboy for Truett & Hurst back in 2014. The brand did not end well. The term is a bit misleading, too, as it is really a “bag-in-bottle” with a plastic bladder inside the compressed paper bottle shell. Still, it does save on weight and have decent recyclable options (though the inner bag is often not accepted by recycling companies in many locations).
The concept appears to be getting some press; sales are yet to be seen since the packaging is still so rare (and new). I think far more successful would be the aluminum bottle, but there are no producers of aluminum containers making a 750-mL wine bottle. Such a package does not need an inner bag, and would be 100% recyclable. Furthermore, it would have the strength of glass with much less weight, and be able to get wet. Maybe the next evolution beyond the single-serve aluminum containers?
July 27, 2020
“There is no shortage of waste in the beverage industry. As companies continue to look for ways to reduce their carbon footprint and deliver on green technologies, a number of producers have started to use paper or compostable bottles.” Read more >>