It’s Great for Wine, But Not the Environment Alternative wine packaging has been around since the goat skin bota bag debuted in ancient Greece. Since then the wine industry has experimented with container materials and form factors seeking to discover the best vessel for the beverage and the moment. That the glass bottle won the […]
The “paper bottle” has been around awhile, since Stranger & Stranger designed Paperboy for Truett & Hurst back in 2014. The brand did not end well. The term is a bit misleading, too, as it is really a “bag-in-bottle” with a plastic bladder inside the compressed paper bottle shell. Still, it does save on weight […]
There has been a LOT of press on canned wine, and with good reason. Canned wine is experiencing explosive growth, in volume, in dollars, and in SKUs. Dollar sales alone experienced nearly 69% growth in 2018, and 47% growth in volume. Yes, this growth is on a relatively small volume, but no other wine packaging […]
“A new study from researchers at Susquehanna University and Texas Tech University of 1,000 people aged 21 to 88 determined there are six main drivers of canned wine’s popularity … .” In a quick summary of the study, the researchers found the obvious on why cans are gaining market share: convenience, recyclability, portability, serving size, […]
Ever wonder why one can only buy certain sizes of containers for wine? 750-mL bottles, 3-L bag-in-boxes, etc.? Why in metric volumes and not Imperial? It all is due to our federal government’s Alcohol and Tobacco Tax and Trade Bureau at the Department of the Treasury (TTB) and history. Unlike beer and spirits, wine must […]
In my previous post I wrote that the generational shift and cultural changes were showing in sales of canned wines and Tetra-Paks. And in the previous post before that I mused that the industry was beginning to accept canned wines as evidence of a wine competition for that alternative package. Well, hold your breath no […]
The generational shift in demographics along with cultural changes are revealing themselves in how people enjoy their alcoholic pleasures – latest Nielsen data shows that ready-to-drinks along with convenient single-serves are winning customers in increasing numbers. Note, “And while spirit- and wine-based ready to drink cocktail sales aren’t skyrocketing the way malt-based cocktail sales are, […]
Wine competitions can be bellwethers of societal acceptance in wine trends … usually once a trend has gotten a solid foothold in some sector of the market. So while this isn’t necessarily in the same league as the Decanter World Wine Awards or the San Francisco International Wine Competition this is a heartening development for […]
Aluminum containers are rapidly becoming accepted and mainstream by both consumers and producers. The logic is compelling: aluminum cans are a well-known, tried-and-true form-factor for consumers, are more lightweight than glass, don’t shatter into dangerous pieces, and chill rapidly. While can sizes must adhere to TTB regulations, hopefully finding that sweet spot will create some […]
Their growth has been both remarkable and steady since the first fine boxed wine, Black Box, was launched in 2002. I believe there is plenty more room for sales growth for boxed wines, along with smaller containers such as cans and aluminum bottles. From Shanken News Daily Thursday, March 28, 2019 Premium Boxed Wines Surge, […]