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“A new study from researchers at Susquehanna University and Texas Tech University of 1,000 people aged 21 to 88 determined there are six main drivers of canned wine’s popularity … .” In a quick summary of the study, the researchers found the obvious on why cans are gaining market share: convenience, recyclability, portability, serving size, […]

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Size Does Matter

Ever wonder why one can only buy certain sizes of containers for wine? 750-mL bottles, 3-L bag-in-boxes, etc.? Why in metric volumes and not Imperial? It all is due to our federal government’s Alcohol and Tobacco Tax and Trade Bureau at the Department of the Treasury (TTB) and history. Unlike beer and spirits, wine must […]

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Cans and Tetra-Paks Growth Outpaces Bottles and Bags

The generational shift in demographics along with cultural changes are revealing themselves in how people enjoy their alcoholic pleasures – latest Nielsen data shows that ready-to-drinks along with convenient single-serves are winning customers in increasing numbers. Note, “And while spirit- and wine-based ready to drink cocktail sales aren’t skyrocketing the way malt-based cocktail sales are, […]

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Cupcake Vineyards Introduces Wines in Cans at Coachella Valley Music and Arts Festival

Aluminum containers are rapidly becoming accepted and mainstream by both consumers and producers. The logic is compelling: aluminum cans are a well-known, tried-and-true form-factor for consumers, are more lightweight than glass, don’t shatter into dangerous pieces, and chill rapidly. While can sizes must adhere to TTB regulations, hopefully finding that sweet spot will create some […]

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Boxed Wines Surge in Sales in 2018

Their growth has been both remarkable and steady since the first fine boxed wine, Black Box, was launched in 2002. I believe there is plenty more room for sales growth for boxed wines, along with smaller containers such as cans and aluminum bottles. From Shanken News Daily Thursday, March 28, 2019 Premium Boxed Wines Surge, […]

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New Form Factor Provides Familiarity

An article on The Drinks Report website debuted another new form factor to an “old” alternative wine packaging format, the bag-in-box. The article announced the launch in the U.K. of a wine by Kingsland Wines of the Thirsty Earth brand in a “paper wine bottle” that essentially was a bag inside a cardboard package shaped […]

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Convenience Comes In A Can

There are two industries that thrive only when they can realize cost savings by providing more convenience to customers: the airline and cruise line industries. Reducing weight, maximizing storage, and providing luxury amenities all benefit their bottom lines. Which makes it a mystery all the more that the air and cruise line industries don’t demand […]

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