Aluminum containers are rapidly becoming accepted and mainstream by both consumers and producers. The logic is compelling: aluminum cans are a well-known, tried-and-true form-factor for consumers, are more lightweight than glass, don’t shatter into dangerous pieces, and chill rapidly. While can sizes must adhere to TTB regulations, hopefully finding that sweet spot will create some standardization.
It certainly is telling that a major consumer brand is launching at a high-profile event that caters to Millennials and Gen Xers:
Cupcake Vineyards introduces its popular Rosé and Sauvignon Blanc wines in portable and easy-to-chill cans
“LIVERMORE, Calif.–(BUSINESS WIRE)–Cupcake Vineyards is excited to announce its return to the Coachella Valley Music and Arts Festival as the official 2019 wine sponsor. To celebrate the 5th anniversary of this collaboration, Cupcake will bring its wine in cans, launching nationwide on April 1, to the festival grounds for the first time. Fans who have come to love the complex and premium quality wines bottled by Cupcake Vineyards can now find two of their favorite varietals – refreshing Rosé and crisp Sauvignon Blanc – in an all-new lightweight and easy-to-chill 375ml format perfect for festive summer days ahead. Read more …“