The Rise of Keg and Can

The rising popularity of both keg and aluminum can does not surprise me. Both have big advantages in packaging that have more green footprints for the environment and convenience for buyers. Kegs provide volume and consistency for wine on tap, reuse of the container, and cost savings (albeit modest to be honest). Aluminum cans provide convenience, a durable container, recyclability, and smaller serving sizes (aluminum bottles do the same, and have more pleasing shape).

So Free Flow’s success and expansion isn’t a surprise. It shows the promise and acceptance of alternative packaging.

Free Flow KegsFree Flow Triples Footprint at New Location

Canning operations expected to catch continually growing kegging volume soon

by Jim Gordon
April 19, 2019

“Free Flow Wines moved into its new 56,000-square-foot space in Sonoma, Calif., on Jan. 15, just in time to handle the continuing expansion of its wine-on-tap kegging service and accommodate its even faster-growing canning operations.

“The location is a new warehouse-style steel building in the Carneros Business Park along 8th Street that cost Free Flow $10 million to equip. It’s legally a bonded winery that produces no brands of its own but fills kegs for more than 145 wineries and 260 brands that go to 5,000 restaurant, bar, stadium, concert hall, and hotel accounts across the country.”

Read more …

Alternative, Aluminum Can, Keg

Paul Tincknell has over three decades in wine sales and marketing, including on- and off-premise sales, as Assistant to the Director of Sales and Marketing at Chateau Montelena, and as the Senior Marketing and Direct Sales Manager at Cuvaison Winery. His experience includes retail wine sales; on-premise beverage management; marketing, direct sales, and wine club management; information systems and office technology management; website design and content management; and strategic business planning. His interests and specializations at Tincknell & Tincknell, Wine Sales and Marketing Consultants, include strategic business planning and development; creating an effective, branded, marketing environment through the combination of graphic design and marketing strategies; and developing innovative, alternative packaging to expand the popularity and accessibility of wine.

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