“A new study from researchers at Susquehanna University and Texas Tech University of 1,000 people aged 21 to 88 determined there are six main drivers of canned wine’s popularity … .” In a quick summary of the study, the researchers found the obvious on why cans are gaining market share: convenience, recyclability, portability, serving size, perceived cost savings, and quality. All that have been pointed out about almost any alternative package for wine. Still, it is gratifying that consumers are gaining confidence about enjoying wine in new containers.

July 13, 2019

Top six drivers for the growing wine-in-a-can market

New study looks at the drivers and motivations of wine-in-a-can consumers, identifying those areas winemakers should focus on to build their canned wine sales.
By Anne Marie Mohan, Senior Editor, Packaging World

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FYI: POTO = pointing out the obvious.

Alternative, Aluminum Can, News, Single-Serve

Paul Tincknell has over three decades in wine sales and marketing, including on- and off-premise sales, as Assistant to the Director of Sales and Marketing at Chateau Montelena, and as the Senior Marketing and Direct Sales Manager at Cuvaison Winery. His experience includes retail wine sales; on-premise beverage management; marketing, direct sales, and wine club management; information systems and office technology management; website design and content management; and strategic business planning. His interests and specializations at Tincknell & Tincknell, Wine Sales and Marketing Consultants, include strategic business planning and development; creating an effective, branded, marketing environment through the combination of graphic design and marketing strategies; and developing innovative, alternative packaging to expand the popularity and accessibility of wine.

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