“A new study from researchers at Susquehanna University and Texas Tech University of 1,000 people aged 21 to 88 determined there are six main drivers of canned wine’s popularity … .” In a quick summary of the study, the researchers found the obvious on why cans are gaining market share: convenience, recyclability, portability, serving size, perceived cost savings, and quality. All that have been pointed out about almost any alternative package for wine. Still, it is gratifying that consumers are gaining confidence about enjoying wine in new containers.
July 13, 2019
New study looks at the drivers and motivations of wine-in-a-can consumers, identifying those areas winemakers should focus on to build their canned wine sales.
By Anne Marie Mohan, Senior Editor, Packaging World
FYI: POTO = pointing out the obvious.