More Than a Movement

There has been a LOT of press on canned wine, and with good reason. Canned wine is experiencing explosive growth, in volume, in dollars, and in SKUs. Dollar sales alone experienced nearly 69% growth in 2018, and 47% growth in volume. Yes, this growth is on a relatively small volume, but no other wine packaging has shown this growth since bag-in-boxes in the 2000’s. While it is hard to pinpoint any real data whether this is a fad or a force in the market, early research is leaning towards force: cans are likely to be part of the wine market for the future.

Sans Wine CansWine in cans soars in stores: Research hints at why it’s more than a millennial movement

JEFF QUACKENBUSH
NORTH BAY BUSINESS JOURNAL
September 10, 2019, 9:33AM

While design for high-end wines continues to build on visual cues that communicate luxury and tradition, with glass bottles being key to that, those reaching to a majority of consumers below that level increasingly are embracing aluminum packaging.

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Alternative, Aluminum Can, News, Single-Serve

Paul Tincknell has over three decades in wine sales and marketing, including on- and off-premise sales, as Assistant to the Director of Sales and Marketing at Chateau Montelena, and as the Senior Marketing and Direct Sales Manager at Cuvaison Winery. His experience includes retail wine sales; on-premise beverage management; marketing, direct sales, and wine club management; information systems and office technology management; website design and content management; and strategic business planning. His interests and specializations at Tincknell & Tincknell, Wine Sales and Marketing Consultants, include strategic business planning and development; creating an effective, branded, marketing environment through the combination of graphic design and marketing strategies; and developing innovative, alternative packaging to expand the popularity and accessibility of wine.

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