The generational shift in demographics along with cultural changes are revealing themselves in how people enjoy their alcoholic pleasures – latest Nielsen data shows that ready-to-drinks along with convenient single-serves are winning customers in increasing numbers. Note, “And while spirit- and wine-based ready to drink cocktail sales aren�t skyrocketing the way malt-based cocktail sales are, they are growing exceptionally well. They both posted sales growth close to 40% higher in the latest 52 weeks compared with sales from a year ago.” Canned wine posted 77.5% growth and Tetra-Paks 14.6%! “There are now 22 wine brands that can 386 different wine items and generate more than $81 million in annual sales. A year ago, canned wine accounted for about $46 million in annual sales.” Canned wine is growing at a pace not seen since the introduction of the 3-L fine wine bag-in-box.
How Newer Ready-to-Drink Beverages and Packages are Shaking Up the Adult Beverage Market
“To be a consumer today is a glorious thing. Innovation is everywhere and the abundance of choice has never been so plentiful. For brands, however, staying top of mind and in shoppers� baskets amid this proliferation of choice has never been more challenging. And looking across consumer packaged goods (CPG) categories, few could be considered as jam-packed with competition as the adult beverage category.”
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